WhatsApp message templates for ecommerce: 20 ready to paste

20 paste-ready WhatsApp message templates for ecommerce brands, built from the messages brands really send on TextYess and the ones followed by the most orders. Each page has the data, 3 to 5 templates, when to send it, its Meta category and how to avoid rejection.

What works across all 20, from the messages brands send on TextYess

• Who receives the message matters more than the words: campaigns to repeat customers convert about 3 times as well as the same brand’s other sends (orders within 48 hours per message).

• In campaigns, a discount code helps: sends with one convert 1.6 times as well as the same brand’s sends without one in the same month, and a copy-code button 1.5 times.

• The first abandoned cart reminder doesn’t need a discount. Send it within 2 hours and offer help.

• Naming the product helps; a first name on its own doesn’t. Image headers, length and emoji make no measurable difference.

Cart recovery

• Abandoned cart WhatsApp templates that bring orders (marketing)

• Abandoned cart WhatsApp template with a discount code (marketing)

Orders and delivery

• Order confirmation WhatsApp template: 4 real-world versions (utility)

• Shipping update WhatsApp template: 4 versions that get read (utility)

• Delivery confirmation WhatsApp template: 4 versions (utility)

• Cash on delivery confirmation on WhatsApp: 4 templates (utility)

• Cash on delivery reminder on WhatsApp: 3 templates (utility)

Product alerts

• Back in stock WhatsApp templates from real messages (marketing)

• Price drop WhatsApp templates: show the new price (marketing)

Sales and seasonal campaigns

• Sale launch WhatsApp templates that sell (marketing)

• Black Friday WhatsApp templates from real campaigns (marketing)

• Christmas WhatsApp message templates for online shops (marketing)

• VIP early access WhatsApp templates that convert (marketing)

Welcome, reviews and loyalty

• WhatsApp welcome message after opt-in: 4 templates (marketing)

• Review request WhatsApp templates that sound human (utility)

• Post-purchase cross-sell WhatsApp templates (marketing)

• Replenishment reminder WhatsApp templates (marketing)

• Loyalty points WhatsApp templates (utility)

• Win-back WhatsApp templates for inactive customers (marketing)

• Birthday WhatsApp message templates for ecommerce (marketing)

Meta categories

Meta has three categories: marketing, utility and authentication. Authentication is only for one-time passcodes, so none of these templates use it. Variables use readable names such as {{first_name}} and {{product_name}}, which Meta accepts as named parameters.

Send them automatically with TextYess

With TextYess, messages like these go out automatically, based on your Shopify store data.

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