Delivery confirmation WhatsApp template: 4 versions

A delivery confirmation tells the customer their parcel has arrived and gives them an easy way to flag a problem. No brand on TextYess sends a delivery-only message yet. The closest real one, a bag brand’s “has it arrived? what’s it like in real life?”, is read by 83.8% of recipients.

What works, from the messages brands send on TextYess

There is no benchmark for delivery confirmations: no brand on TextYess sends a message that only confirms delivery. What we can show:

• Ask, don’t announce. A bag brand writes “has your bag arrived?” and adds “if you haven’t received it yet, it’ll be with you soon”. That covers customers whose parcel is still on its way. Read by 83.8% of 506 recipients, and a shorter version by 87.7%.

• Sign it with a name. In review messages, which brands often send around delivery, those signed by a real person convert 1.00% against 0.33% for unsigned ones (median brand).

Templates

1. Should be with you, reply if anything’s wrong

The clean utility version, close to Meta’s own example. It tells the customer the order should have arrived and invites a reply if something is missing or hasn’t turned up.

• Header: none

• Buttons: none (replies come straight into your inbox)

• Example values: {{first_name}} = Emma, {{order_number}} = 10482

2. “Has it arrived?” from a person

Modelled on the bag brand’s message. The question works whether the parcel arrived this morning or is still on the van, which matters because the message goes out on a timer, not on the courier’s “delivered” scan.

• Header: none

• Buttons: none

• Example values: {{first_name}} = Emma, {{brand}} = your shop name, {{product_name}} = the Mini Tote in tan. Replace “Sara” with a real person on your team.

3. Should have arrived, with returns made easy

Reassurance for fashion and other categories where size or fit can go wrong. It answers the next question before it’s asked.

• Header: none

• Buttons: URL “Start a return”

• Example values: {{first_name}} = Emma, {{order_number}} = 10482, {{return_days}} = 30

4. Has it arrived? How is it? (feedback version)

Modelled on the bag brand’s shorter version (87.7% read). It asks for a first impression and a review. Tie it to the order: Meta accepts feedback requests as utility only when they are about a specific order, and a generic review request is marketing.

• Header: none

• Buttons: URL “Write a review”

• Example values: {{first_name}} = Emma, {{order_number}} = 10482

When to send it

Send it once the parcel has most likely arrived: a set number of days after the order ships, matched to your usual delivery time. Word it so it still reads well if the parcel is a day late, as all four templates do. Send one delivery message per order: either the confirmation or the feedback version, not both on the same day. With TextYess, it goes out automatically after the order is fulfilled in Shopify, with the delay you choose. There is no “delivered” trigger, so the delay does the job.

Meta category

A delivery message is utility when it is about a specific order: Meta’s example is “We have delivered your order {{order_number}}!” A feedback request tied to that order can stay utility, while a generic “leave us a review” is marketing. Any code or product suggestion makes it marketing. See Meta’s template categorisation.

Avoid rejection

• Never start or end the body with a variable. Every template above ends with a fixed sentence.

• Keep the order number in the utility versions. Without it, the message reads as generic and is more likely to be classed as marketing.

• Don’t add a discount for the next order. That belongs in a separate marketing message.

• Keep the # outside the variable: #{{order_number}}, with 10482 as the sample value.

• Button labels can be 25 characters at most.

Full list: Meta’s template review.

FAQ

Related templates

Review request, Shipping update and Order confirmation.

See all 20 WhatsApp message templates for ecommerce.