Learn how Varriale Profumi increased sales from WhatsApp by 120% using AI-powered conversations to answer product questions, guide customers, and convert chats into revenue—24/7.
120% increase in sales generated from WhatsApp with AI-powered conversations
Varriale Profumi is a beauty and perfume brand offering a wide range of fragrances to an online audience.
WhatsApp was already an active communication channel for Varriale Profumi, but it was underutilized as a sales driver.
Conversations were handled manually, response times varied, and scaling during peak demand was difficult.
The team needed a way to turn WhatsApp into a structured, revenue-generating channel without increasing operational complexity.
Varriale Profumi implemented TextYess WhatsApp AI Agents and automations to manage and monetize conversations.
With TextYess, they:
Replied instantly to product and fragrance-related questions
Guided customers through product selection on WhatsApp
Automated key sales flows while keeping conversations natural
Ensured 24/7 availability without expanding the support team
120% increase in sales generated from WhatsApp
Faster response times across all conversations
Higher conversion from chat to purchase
By transforming WhatsApp into an always-on AI-powered sales channel, Varriale Profumi unlocked significant incremental revenue and scaled conversations into a consistent growth engine.
