Learn how Skin First Cosmetics increased conversion rates by 24% using an AI-powered shopping assistant that delivers real-time, personalized skincare guidance—without adding support costs.
24% conversion rate from chat to purchase with AI-powered conversations
Skin First Cosmetics is a fast-growing beauty and skincare brand focused on personalized routines and high-quality products.
Skin First’s website traffic was strong, but many shoppers hesitated before purchasing.
Customers had questions about skin types, ingredients, routines, and product fit — and without instant guidance, a large portion dropped before checkout.
The team needed a way to replicate in-store консультаtion online, without increasing customer support headcount.
Skin First implemented the TextYess On-site AI Shopping Agent to assist shoppers in real time.
The AI Agent:
Answered product and skincare questions instantly
Guided users through product selection based on needs
Removed hesitation at key decision points
Engaged shoppers directly inside the browsing experience
All without disrupting the shopping flow.
24% conversion rate from activated chat to purchase
Faster decision-making during product discovery
Higher shopper confidence without added support costs
By turning conversations into real-time guidance, Skin First transformed its website into a more human, consultative shopping experience — and unlocked a new, scalable conversion driver.
