Learn how SantaMadonna achieved a 15% conversion rate on WhatsApp campaigns using AI-powered personalization to deliver relevant, timely offers at scale, while preserving a 1:1 conversational experience.
15% conversion rate on WhatsApp campaigns with AI-powered personalization
SantaMadonna is a fashion and apparel brand focused on contemporary collections and direct-to-consumer sales.
SantaMadonna wanted to turn WhatsApp into a scalable performance channel for launching collections and driving sales.
While engagement was high, traditional campaigns lacked relevance, and generic messages didn’t fully leverage WhatsApp’s 1:1 nature.
The team needed a way to run campaigns at scale while keeping messages personal, timely, and conversion-driven.
SantaMadonna used TextYess WhatsApp broadcast campaigns with AI-powered personalization.
With TextYess, they:
Launched segmented WhatsApp campaigns for drops and promotions
Personalized each message based on customer behavior and interests
Delivered offers directly inside WhatsApp conversations
Measured conversion and revenue impact in real time
15% conversion rate on WhatsApp campaigns
Higher engagement compared to traditional channels
Strong performance during product launches and promotions
By combining broadcast scale with conversational relevance, SantaMadonna transformed WhatsApp into a high-converting campaign channel — driving measurable results without added operational complexity.
