Mine Perfume Lab
€120,000 in Revenue Generated in Just One Day with AI-Powered WhatsApp Conversations
Customer
Mine Perfume Lab is a perfume brand offering personalized fragrances through a direct-to-consumer model.
Challenge
Mine Perfume Lab wanted to maximize revenue during high-impact campaign days.
Traditional channels lacked immediacy and personalization, making it difficult to convert peak demand quickly and at scale.
Solution
Mine Perfume Lab used TextYess AI-powered WhatsApp conversations to activate its audience on launch day.
With TextYess, the brand:
Launched a WhatsApp campaign to opted-in customers
Delivered personalized messages and product recommendations
Answered product and customization questions in real time with AI
Guided customers directly from conversation to purchase
All without manual intervention, even during traffic spikes.
Results
€120,000 in revenue generated in a single day
High conversion from WhatsApp conversations to purchase
Faster decision-making during the campaign window
Impact
By turning WhatsApp into an AI-driven sales channel, Mine Perfume Lab transformed a single campaign day into a six-figure revenue event—proving that conversational AI can drive immediate, measurable business impact.