Mine Perfume Lab: €120,000 in revenue generated in one day

Discover how Mine Perfume Lab generated €120,000 in revenue in a single day using AI-powered WhatsApp conversations to personalize campaigns, answer product questions, and convert demand at scale.

2 min read

2 min read

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Mine Perfume Lab

€120,000 in Revenue Generated in Just One Day with AI-Powered WhatsApp Conversations

Customer

Mine Perfume Lab is a perfume brand offering personalized fragrances through a direct-to-consumer model.

Challenge

Mine Perfume Lab wanted to maximize revenue during high-impact campaign days.
Traditional channels lacked immediacy and personalization, making it difficult to convert peak demand quickly and at scale.

Solution

Mine Perfume Lab used TextYess AI-powered WhatsApp conversations to activate its audience on launch day.

With TextYess, the brand:

  • Launched a WhatsApp campaign to opted-in customers

  • Delivered personalized messages and product recommendations

  • Answered product and customization questions in real time with AI

  • Guided customers directly from conversation to purchase

All without manual intervention, even during traffic spikes.

Results

  • €120,000 in revenue generated in a single day

  • High conversion from WhatsApp conversations to purchase

  • Faster decision-making during the campaign window

Impact

By turning WhatsApp into an AI-driven sales channel, Mine Perfume Lab transformed a single campaign day into a six-figure revenue event—proving that conversational AI can drive immediate, measurable business impact.

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