Discover how Mine Perfume Lab generated €120,000 in revenue in a single day using AI-powered WhatsApp conversations to personalize campaigns, answer product questions, and convert demand at scale.
Mine Perfume Lab was born in Naples in 2017 when founder Massimo Annunziata set out to reinvent perfumery by handcrafting each scent one by one in his workshop. Today, the Italian brand mixes artisanal craft with expressive storytelling, offering refined, Made in Italy fragrances that invite people to discover a scent as unique as their own journey.
With such a unique product, the brand needed to create a channel that could express the same excellence of their products in customer care. Managing questions, orders, while optimising revenue was a true challenge.
Mine Perfume Lab wanted to maximize revenue during high-impact campaign days.
Traditional channels lacked immediacy and personalization, making it difficult to convert peak demand quickly and at scale for their D2C model.
Mine Perfume Lab used TextYess AI-powered WhatsApp conversations to activate its audience on launch day. And the results speak for themselves: €120,000 in Revenue Generated in Just One Day with AI-Powered WhatsApp Conversations
With TextYess, the brand:
Launched a WhatsApp campaign to opted-in customers
Delivered personalized messages and product recommendations
Answered product questions with custom replies in real time thanks to AI
Guided customers directly from conversation to purchase
All without manual intervention, even during traffic spikes.
€120,000 in revenue generated in a single day
High conversion from WhatsApp conversations to purchase
Faster decision-making during the campaign window
By turning WhatsApp into an AI-driven sales channel, Mine Perfume Lab transformed a single campaign day into a six-figure revenue event: proving that conversational AI can drive immediate, measurable business impact.
