Shopify vs Wix: Which E-commerce Platform is Right for Your Business?

Shopify vs Wix: Which E-commerce Platform is Right for Your Business?

In this article, we will compare Shopify vs Wix to help you make an informed decision for your eCommerce business.
Shopify vs Wix: Which E-commerce Platform is Right for Your Business?
Edvaldo Gjonikaj | CTO
Edvaldo Gjonikaj | CTO
June 14, 2024


In today's digital age, having a strong online presence is crucial for businesses looking to succeed. Two popular website builders that many businesses turn to are Shopify and Wix. Both platforms offer a range of features and customization options, but which one is better for your specific needs? In this article, we will compare Shopify vs Wix to help you make an informed decision.

Choosing the right platform to sell your print-on-demand products can be challenging. Although they all provide similar services, each one has its own unique features. With eCommerce booming, it's crucial to select the best CMS for your brand, business, and future. If you're struggling to decide between these two excellent platforms, our Wix vs Shopify comparison will help you answer all the important questions.

Wix VS Shopify

Shopify Overview

What is Shopify?

Shopify is a comprehensive e-commerce platform that allows businesses to create online stores and sell products. It offers a wide range of features, including customizable templates, payment processing, inventory management, and marketing tools. Shopify is popular among businesses of all sizes, from small startups to large enterprises.

Pros of Shopify:

- Easy to use interface
- Great for businesses with a large number of products
- Reliable customer support
- Seamless integration with third-party apps and services
- Best performing checkout

Cons of Shopify:

- Monthly subscription fees can add up
- Limited design customization compared to other platforms
- Transaction fees for using external payment gateways

Wix Overview

What is Wix?

Wix is a user-friendly website builder that allows businesses to create stunning websites with ease. It offers drag-and-drop functionality, customizable templates, and a range of features including e-commerce capabilities. Wix is popular among small businesses and individuals looking to create an online presence.

Pros of Wix:

- Easy to use drag-and-drop interface
- Affordable pricing plans
- Wide range of customizable templates
- Built-in SEO tools for better search engine rankings

Cons of Wix:

- Limited e-commerce functionalities compared to Shopify
- Less robust customer support options
- Can be challenging to migrate to another platform in the future

Shopify vs Wix: A Comparison

Now that we have looked at the key features of both Shopify and Wix, let's compare them in more depth to help you decide which platform is right for your business.

Customization and Design

Shopify offers a range of customizable templates that can be tailored to suit your brand's aesthetic. However, compared to Wix, Shopify's design customization options are somewhat limited. Wix, on the other hand, allows for more creative freedom with its drag-and-drop interface and vast template library

E-commerce Functionality

When it comes to e-commerce capabilities, Shopify is the clear winner. Shopify is designed specifically for selling products online, with features like inventory management, payment processing, and order tracking. Wix also offers e-commerce functionality, but it is not as robust as Shopify's.

SEO Tools

Both Shopify and Wix offer built-in SEO tools to help improve your website's search engine rankings. However, Shopify's SEO capabilities are more advanced, making it easier to optimize your site for search engines.


In terms of pricing, Wix is generally more affordable than Shopify. Wix offers a range of pricing plans to suit different budgets, while Shopify's monthly subscription fees can add up quickly, especially for businesses with a large number of products.

Frequently Asked Questions

1. Which platform is better for e-commerce, Shopify or Wix?
When it comes to e-commerce, Shopify is the preferred choice due to its robust inventory management and payment processing capabilities.

2. Can I migrate my website from Wix to Shopify?
Yes, it is possible to migrate your website from Wix to Shopify, but it can be a complex process due to the differences in platform functionalities.

3. Does Shopify offer better customer support than Wix?
Shopify is known for its reliable customer support options, offering 24/7 assistance to help you with any issues that may arise.

4. Which platform is more customizable, Shopify or Wix?
Wix offers more design customization options with its drag-and-drop interface, making it ideal for businesses looking for creative freedom in website design.

5. Are there transaction fees involved in using Shopify or Wix?
Shopify charges transaction fees for using external payment gateways, while Wix does not charge any additional fees for online transactions.

6. Which platform has better SEO capabilities, Shopify or Wix?
Shopify's advanced SEO tools make it easier to optimize your website for search engines, giving you a competitive edge in online visibility.


Choosing between Shopify and Wix ultimately depends on your specific business needs and budget constraints. Shopify is ideal for businesses looking for robust e-commerce functionality and advanced SEO tools, while Wix is a great option for those seeking affordability and design flexibility. Consider your priorities and goals when making a decision between these two platforms.

We hope this comparison of Shopify vs Wix has been helpful in guiding you towards the right choice for your online presence. If you have any further questions or insights to share, feel free to reach out to us!